Launched over a decade ago Naturals today is India’s No.1 unisex hair and beauty salon!
With a strong network of more than 400+ salons evenly spread across the country it is one of the fastest growing chains of salons and aims to reach a target of 3000 salons by the year 2017.
Naturals pioneered a new era in the hair and beauty care industry and were one of the first to introduce the concept of unisex salons in India. Being a versatile yet affordable salon brand that caters to a whole potpourri of people from different walks of life, Naturals flourished over the years to become a name synonymous with hair and beauty care in India.
Over the years of its existence, Naturals as a name has become synonymous with beauty and wellness through its vast variety of products and services evoking confidence in millions. To steer this consistent growth the brand has joined hands with the style diva and Bollywood queen, Kareena Kapoor Khan as their brand ambassador. Kareena Kapoor Khan says, “Naturals is a pioneer in the salon industry and what could be better than to associate myself with a brand of such magnitude. One more factor which inspired me to be the face of the brand is their initiative to promote ‘women entrepreneurship’. Being a women I understand the importance of being independent and self reliable”.
Women in India are not perceived as business oriented but this idea and perception has changed over the years with more and more women taking up business and running it successfully. Naturals’ promotes women entrepreneurs and provides them with an opportunity to associate with the brand, by owning a franchisee.
In association with two leading banks in India, Bharatiya Mahila Bank and Indian Overseas Bank, Naturals aims to support banking needs of women who aspire to become entrepreneurs and thereby promoting economic empowerment in order to leverage women’s growth and developments.
With Kareena Kapoor Khan as the face of the brand and a mission to create 1000 successful women entrepreneurs along with generating 50,000 job opportunities by December 2017, Chennai’s home-grown beauty chain is already on its path to become one of the clebrated salon chains in the world.
Naturals family of Sub-brands
- NATURALS UNISEX SALON
Caters to all categories of customers, these chain of salon fulfills all the collective grooming needs,’ all in one place’. A Naturals unisex salon is an ideal place to indulge in pampering therapies and beauty services at the hands of our professional makeup artists and hairdressers.
- NATURALS LOUNGE
The Naturals Lounge is a luxurious studio and spa, salon. It is a space where one can relax incomfort and avail beauty and hair care pampering with passion.
- NATURALS W
The Naturals W is a unique concept in the world of beauty salons designed especially for women. These beauty salons cater specifically to women and all services are handled by lady professionals.
- PAGE 3
The Page 3 is a premium luxury salon and makeover studio that is in par with the international standards. Page 3 offers world-class skin care facilities, a tattoo studio and skin and hair therapies.
In terms of Investment:
|Salon Format||Salon space (sq. ft.)||Total Investment||Collateral free fee|
|Naturals Unisex||1200||50 Lakhs||30 Lakhs|
|Naturals Lounge||1800||70 Lakhs||40 Lakhs|
|Naturals W||800||30 Lakhs||20 Lakhs|
Naturals keen on promoting women entrepreneurs provides an opportunity to associate with the brand by owning a franchise salon of Naturals anywhere in India. The most attractive part is that the franchisee will get the appropriate training and support for the first timers venturing into business. At present Naturals is providing financial assistance through Bharatiya Mahila Bank and Indian Overseas Bank.This partnership with Bharatiya Mahila Bank and IOB will help women in setting up a Naturals W, Naturals salon or Naturals Lounge by availing a loan of Rs. 20 lakhs, 30 lakhs or 40 lakhs respectively. This amount will be used for setting up the salon interiors, equipments, products, rental deposits, signage and marketing activities.
Naturals in-house training academy:
Naturals Training Academy is established with a view to revolutionize the art of grooming and to provide scientific and systematic training to aspirants wishing to pursue a career in the Skin and Beauty industry. These courses range from a foundation course to a short two week course on specialized subjects. The academy trains on various aspects of Hair, Skin and Make up, with the aim of meeting individual requirements.
The founder-couple are so passionate about the beauty industry that they are always on a look out for different means and ways to identify and train young talents who want to make their career graphs sore high. Recently Naturals tied-up with Godrej Good & Green to set up the largest beauty & salon training academy in the country.
Through this collaboration, Naturals and Godrej Industries together will train 50,000 individuals, over the next 4 years. They will also set up satellite academies over the next 12 to 24 months, across India. This is in line with their mission to provide job opportunities to 50,000 people by 2017 and this venture will act as a catalyst in the journey for both the organizations.