A part of BIBA Apparels Pvt. Ltd., ‘Rangriti’ brand came into existence in 2014 with aggressive expansion plan in the next few years . The contemporary Indian women’s ethnic wear brand is currently running at around 40 exclusive outlets, the brand has its reach throughout India. Rangriti offers top wears such as Kurtas, indie tops, jackets etc. And bottom wears such as skirts, palazzos, leggings, fashion bottoms etc.
The word ‘Biba’ is a Punjabi endearment for a young & pretty girl. It implies sublime qualities, compelling Mrs.Meenu Bindra, the founder of BIBA, to use the name for the line of Salwar, Kameez, & Dupattas that she launched in 1986. What begoin as a fashionable & affordable line remains the brand’s ethos today: fashion at affordable price.
Founded in 1986, BIBA has 230 stores,75 in malls, 118 on High Streets.