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Patanjali

  • 722
Specifications
No. of Franchise Outlets:100
Area Req.800
Investment Rs.20lac 50lac
Description

Patanjali Ayurved Ltd, promoted by yoga guru Baba Ramdev, is one of the fast moving consumer goods companies (FMCG) that have been successful in creating its robust nationwide presence. Through this write-up, we will give an insight about the lucrative business opportunity that the brand offers… Patanjali, which had a turnover of Rs 2,000 crore in FY15, is now eyeing at doubling its revenue to Rs 5,000 crore in FY16. The growing appeal, promotion and awareness of ayurved products coupled with factors like affordable price points and Indianness in products is boosting sales and ramping up revenues for the brand. It is one of the rare franchise brands which touch the rural as well urban masses with same zest.

The home-grown ayurvedic franchise brand is now giving tough competition to the leading FMCG players like Colgate-Palmolive, Nestle, Dabur and HUL with its wide array of products including toothpaste, shampoo, toothbrush, instant noodles, tea, jam, corn flakes, spices, pulses, Chyawanprash and beauty products. These products put Ramdev’s franchise brand in direct contest with these industry majors.

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