- Posted on in Fashion
No. of Franchise Outlets:100
Investment Rs.10lac to 20lac
PETER ENGLAND, the largest menswear brand in the country is all set to expand in a big way. The brand feels this is the right time in the brands’ life to take the next big leap forward in retail. The key driver for this belief is the successful transformation of Peter England from being the largest shirts brand to one that boasts of an impressive portfolio of internationally styled garments offering value for money to its customers. With the assistance of Franchise India’s marketing and recruitment strategy, Peter England is successfully planning to open its 30 exclusive brand outlets in north India by the next one year.
Franchise India, which is Asia’s largest, integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele, is advising Peter England on the expansion and roll out plan in north India.The 800 to 2000 sq ft stores will sell apparel well thought for men, women and children. The brand offers an interesting range of shirts such as British Micros, Ultra Formal and Business Look, After Dark / Hours, Party, Casual, Winter Rhythms and also T’s in kaleidoscopic colours.
Manish Singhai, Retail Director of Peter England commenting on this, “We are pleased to announce our expansion plan through our franchise and retail model across the India and are optimistic to associate with Franchise India and to utilize their expertise in expansion of our stores.”
Sonya Chowdhry, Director of Franchise India states “We are proud to be associated with Peter England and provide our consultation services and expertise to help them expanding their retail chain across north India.”
In the last financial year, Peter England has registered retail revenues of Rs. 400 crore as the brand has been growing at 25 per cent year-on-year and its retail network encompasses around 310 franchise stores and over 100 company-owned stores. The future is bigger and better for franchising industry in India which is expected to grow at an annual rate of 30 percent driving the country’s current $330 retail sector to further heights.