Texas Chicken plans to enter the lucrative Indian QSR Market

Texas Chicken is known for its southern style chicken, it serves southern specialties including fried okra, coleslaw, mashed potatoes with gravy, corn on the cob, Jalapeño Cheese Bombers and its unique Honey Butter Biscuits.

The organized food sector is growing rapidly, as per the leading market study, this sector is likely to touch $33 billion by 2020. Texas Chicken is going to be the latest edition in the Indian QSR market. Based in Texas, US, Church’s Chicken(known as Texas Chicken in other countries including India) is a highly recognized brand name in the QSR sector, and it is the second-largest geographically located quick service chicken concept in the world.

As of March 2017, the brand has the footprint of over 1,600 locations in 28 US states and 28 countries worldwide with the accumulated sales of $1.1 billion.

The brand is known for its southern style chicken, it serves southern specialties including fried okra, coleslaw, mashed potatoes with gravy, corn on the cob, Jalapeño Cheese Bombers and its unique Honey Butter Biscuits.

The present market size stands at $15 billion and is growing with a strong CAGR of 17 per cent y-o-y basis. The brands like Dominos, Subway, McDonald’s, amongst others, are capturing the bigger pie of the Indian QSR market. And, this is continuously burgeoned by many other international entries, too.

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